Home > Media Handbook

Media Handbook

Author: Raheel Raza

Table of Contents:

  • POSITIVE MEDIA RELATIONS
    • The ball is in our court
    • Rules for effective media relations
    • Becoming a news resource
    • Media events
    • Media alert and news releases
    • Opinion pieces
    • Letters to the editor
    • Media gatekeepers
    • Community publications
    • Interviews
    • Talk shows
    • Wire services
  • NEGATIVE MEDIA RELATIONS
    • Handling negative news
    • Being misquoted
    • No comment
    • Lodging complaints
    • What to do when things go wrong
  • REFERENCES, RESOURCES & CONTACTS
    • Contacts for media images
    • Print media contacts in the GTA
    • Radio and TV contacts in the GTA
    • Media contacts in major Canadian cities
  • APPENDICES
    • Guiding prinicples of CCMW
    • Negative and stereotypical media images
    • Letters to the editor
    • Broadcast release
    • Feature release
    • News release
    • Uses of a news release
    • Letter to the chairman
    • Published articles
    • About the author
    • Notes
    • Evaluation form

CCMW does not have electronic copies of this publication. For hard copies, please email info@ccmw.com.