Media Handbook

Author: Raheel Raza

Table of Contents:

  • POSITIVE MEDIA RELATIONS

    • The ball is in our court

    • Rules for effective media relations

    • Becoming a news resource

    • Media events

    • Media alert and news releases

    • Opinion pieces

    • Letters to the editor

    • Media gatekeepers

    • Community publications

    • Interviews

    • Talk shows

    • Wire services

  • NEGATIVE MEDIA RELATIONS

    • Handling negative news

    • Being misquoted

    • No comment

    • Lodging complaints

    • What to do when things go wrong

  • REFERENCES, RESOURCES & CONTACTS

    • Contacts for media images

    • Print media contacts in the GTA

    • Radio and TV contacts in the GTA

    • Media contacts in major Canadian cities

  • APPENDICES

    • Guiding principles of CCMW

    • Negative and stereotypical media images

    • Letters to the editor

    • Broadcast release

    • Feature release

    • News release

    • Uses of a news release

    • Letter to the chairman

    • Published articles

    • About the author

    • Notes

    • Evaluation form

CCMW does not have electronic copies of this publication. For hard copies, please email info@ccmw.com.


Aima Warriach