Media Handbook
Author: Raheel Raza
Table of Contents:
POSITIVE MEDIA RELATIONS
The ball is in our court
Rules for effective media relations
Becoming a news resource
Media events
Media alert and news releases
Opinion pieces
Letters to the editor
Media gatekeepers
Community publications
Interviews
Talk shows
Wire services
NEGATIVE MEDIA RELATIONS
Handling negative news
Being misquoted
No comment
Lodging complaints
What to do when things go wrong
REFERENCES, RESOURCES & CONTACTS
Contacts for media images
Print media contacts in the GTA
Radio and TV contacts in the GTA
Media contacts in major Canadian cities
APPENDICES
Guiding principles of CCMW
Negative and stereotypical media images
Letters to the editor
Broadcast release
Feature release
News release
Uses of a news release
Letter to the chairman
Published articles
About the author
Notes
Evaluation form
CCMW does not have electronic copies of this publication. For hard copies, please email info@ccmw.com.